ESTEBAN MINOYETTI.
Communication
- High Performance Identity Specialist
- Corporate Boards, Medical Teams and Professional Sports Teams Coach.
- Strategist and Creative Director with over 30 years of local and global experience for major brands communication.
“What binds me most to this race is that inevitable and infinite racing to the limits of the spirit.”
My real background includes being 1 of 8 siblings, years of playing rugby, summiting Aconcagua mountain, lots of fly fishing, 10 years living away from my country and being the father of a 20 year old professional athlete, a 17 year old artist and a 18 month old twins.
I believe that products, brands and Teams are nothing more than things made by people for people. Therefore, all business problems generally have to do with humans rather than technical issues.
That is why I founded Dragon, a studio dedicated to advising brands, leaders, sports teams and Board of Directors in the construction of an identity, based on deep bonds that can maximize their fulfillment and performance.
I spent all my Februaries, winter vacations and long weekends at the Haras Los Robles, very close to Mar del Plata. I grew up riding horses, surrounded by stallions, mothers and SPC foals. Many adventures and stories of friendship bind me to the horse. But I believe that what most unites me to this race is that inevitable and infinite racing towards the limits of the spirit.
CHÚCAROS allows me to join my purest past with everything I want to contribute in my future.
